A cartoon bird points to a "Social Strategy" calendar beneath the Trailz logo on a coral background.

Social Strategy

$550.00

Get a clear social media strategy that drives organic traffic to your business.

Stop posting without purpose. Get a custom content strategy that tells you what to post, where to post it, and how to connect with your ideal customers.

  • Platform selection focused on where your customers spend time
  • Content pillars that keep your messaging consistent and engaging
  • Hashtag strategy to increase visibility in your target market
  • Campaign planning for product launches and promotions (if applicable)

Description

Our social strategy service gives you a complete roadmap for social marketing. You’ll get a content strategy built around your business goals, target audience, and industry.

We start with a social media audit of your current efforts, then research your audience and competitors to identify the best opportunities. Your final content strategy includes platform recommendations, content themes, hashtag research, and brand guidelines that make creating posts simple and effective.

FAQs

What is a social strategy?
A social strategy is a plan that guides your social marketing efforts, including what to post, where to post, and how to engage your audience.
What is a social media audit?
This type of audit reviews your current online presence to identify what's working, what isn't, and opportunities for improvement.
Do I need to be active on every social platform?
No. We recommend focusing on 1-3 platforms where your target audience is most active, rather than spreading yourself thin.
Can I use this strategy if I'm starting from zero followers?
Yes. This strategy is designed to help you grow from any starting point, whether you have zero followers or want to scale an existing audience.

Results

A solid social strategy eliminates daily decisions about what to post and helps you build a consistent online presence that attracts customers. You’ll know which platforms to focus on, what content performs best, and how to engage your audience authentically.

This service gives you the strategic foundation to grow your following and drive business results through digital platforms.

Timeline

How It Works

The development of your custom social strategy will take 14 business days from the intake form submission.

Step 1: Complete the strategy intake form with details about your business, audience, and goals.

Step 2: We conduct research and perform an audit of your current online presence.

Step 3: Your custom content strategy is created with all recommended tactics and guidelines.

Step 4: Review meeting to walk through your strategy and make any needed adjustments.

Step 5: Receive your final strategy document and start posting with confidence.

Deliverables

You’ll receive:

  • Complete content strategy document
  • Platform-specific recommendations with engagement tactics
  • Content pillars and themes tailored to your brand
  • Hashtag research and SEO-friendly caption guidance
  • Campaign ideas with suggested timing and content types

Not included:

  • Content creation or post scheduling
  • Account setup or optimization
  • Ongoing strategy updates or revisions

Best Works With

FAQ’s

You’ve Got Questions, We’ve Got Answers

What is a social strategy?
A social strategy is a plan that guides your social marketing efforts, including what to post, where to post, and how to engage your audience.
What is a social media audit?
This type of audit reviews your current online presence to identify what's working, what isn't, and opportunities for improvement.
Do I need to be active on every social platform?
No. We recommend focusing on 1-3 platforms where your target audience is most active, rather than spreading yourself thin.
Can I use this strategy if I'm starting from zero followers?
Yes. This strategy is designed to help you grow from any starting point, whether you have zero followers or want to scale an existing audience.