A blue bird holds a yellow folder labeled "Brand Kit" with branding materials, under the text "Brand Kit".

Brand Kit

Price range: $1,200.00 through $1,500.00

Visual Branding Made Easy for Small Business Owners

Don’t waste your marketing budget on inconsistent branding. Trailzi’s Brand Identity Kit gives small businesses a polished, professional identity that helps you show up with confidence wherever your brand is seen.

  • 4 unique logo options based on your brand vision and goals
  • Strategic color and font system rooted in psychology
  • Full brand style guide including fonts, colors, elements, and more
  • Real-world mockups, including social media and other digital designs
  • Delivered in 14 days with 2 rounds of revisions

Description

The Brand Identity Kit gives small business owners a complete visual branding system, promoting consistent brand presentations wherever your brand is seen.

Once you order, you’ll complete a short discovery form about your business, audience, and design preferences. We use that input to build a visual moodboard and create four unique logo options rooted in strategy and market research.

After you choose a logo, we build the rest of your Brand Identity Kit: a complete color palette, font system, style guide, brand elements, and ready-to-use file formats. We also include mockups to show your visual branding in real-world contexts like social media or packaging.

FAQs

Can I use my own inspiration or sketches in the design process?
Yes! We encourage you to share any sketches, ideas, or brand inspiration you already have. It helps us better understand your vision and ensure your final branding feels truly personal.
What if I’m not sure what style or colors I want?
No problem. That’s exactly why we start with a moodboard. It helps you explore styles, see what feels right, and make confident choices before we start designing.
Is there a live meeting or call involved in this process?
We currently manage the process through video, email, and shared documents to keep things simple and efficient. But if you'd like a strategy call, just let us know—we offer this as an upgrade.
Will I own the final logo and branding assets?
Yes, 100%. Once your project is complete, your selected logo and all associated files are yours to use however you’d like—no licensing issues or restrictions.
What happens if I don’t respond during the process?
We’ll send reminders if we haven’t heard back, but your project will pause until we receive your feedback. This ensures you stay in control of your timeline.
What if I need help using the branding files after delivery?
We provide a style guide with clear instructions, but if you get stuck or need help applying the files, you can always reach out.

Results

When your brand visuals are cohesive and intentional, your business feels more credible, trustworthy, and easy to recognize.

You’ll walk away with a complete Brand Identity Kit—logos, colors, fonts, and mockups—that make it easy to stay consistent wherever your business appears.

This service is best for small businesses or solopreneurs who are ready to invest in long-term branding that supports growth across channels.

Want to put your new branding to work right away? Our Social Media Swipe Files and Web Design services help you launch with a polished, professional presence from day one.

Deliverables

You’ll Receive:

  • 4 logo options created using your business goals and audience insights
  • Final logo files in AI, PDF, PNG, JPG, and SVG
  • Brand color palette with HEX and RGB codes based on psychology
  • Font system with font pairings and usage recommendations
  • Full brand style guide showing how to apply your visual branding
  • One visual moodboard to align creative direction
  • 3 social media mockups using your new brand
  • A presentation mockup
  • Curated license-safe imagery to match your brand identity

What’s not included:

  • Website design or digital development
  • Brand translations or multi-language kits
  • Live meetings (available with an upgrade)

Timeline

Here’s what to expect after you make an order:

Step 1 – Fill out the Discovery Form. Tell us about your business, audience, and style preferences.

Step 2 – Receive Your Moodboard in Two to Three Business Days. We’ll send a visual direction that aligns with your goals and preferences.

Step 3 – Approve the Moodboard. Review the direction and confirm or request revisions before design begins.

Step 4 – Get 4 Logo Concepts. We design four unique options tailored to your market, brand, and discovery form.

Step 5 – Finalize the Logo. Pick your preferred concept and use up to 2 revision rounds to perfect it.

Step 6 – Get Your Full Brand Identity Kit. You receive a complete kit including logos, branding guide, mockups, and all final files.

Best Works With

FAQ’s

You’ve Got Questions, We’ve Got Answers

Can I use my own inspiration or sketches in the design process?
Yes! We encourage you to share any sketches, ideas, or brand inspiration you already have. It helps us better understand your vision and ensure your final branding feels truly personal.
What if I’m not sure what style or colors I want?
No problem. That’s exactly why we start with a moodboard. It helps you explore styles, see what feels right, and make confident choices before we start designing.
Is there a live meeting or call involved in this process?
We currently manage the process through video, email, and shared documents to keep things simple and efficient. But if you'd like a strategy call, just let us know—we offer this as an upgrade.
Will I own the final logo and branding assets?
Yes, 100%. Once your project is complete, your selected logo and all associated files are yours to use however you’d like—no licensing issues or restrictions.
What happens if I don’t respond during the process?
We’ll send reminders if we haven’t heard back, but your project will pause until we receive your feedback. This ensures you stay in control of your timeline.
What if I need help using the branding files after delivery?
We provide a style guide with clear instructions, but if you get stuck or need help applying the files, you can always reach out.